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With a full corporate rebrand well underway by the time Boundless was engaged, UTS Tree Care (formerly Uxbridge Tree Service) presented a unique challenge for our digital marketing team. Not only did we have to contend with a change in domain and company name, but we needed to completely refresh the ageing aesthetic and structure of the company’s original website and marketing materials.
David Watts, Founder of UTS Tree Care
With a whole new brand to establish for UTS Tree Care, it was essential the Boundless team gave ourselves strong foundations to build upon. This meant starting with the single most important aspect of marketing – messaging.
Our team worked with UTS Tree Care to establish the company’s primary target demographics, and then set about crafting a tone and feel that would resonate best with them.
Once the countless hours of detailed research and competitor analysis had been complete, and our copywriters had transformed this rich vein of information into clear, concise, and targeted content, our creative team got to work.
Taking the previously established corporate colours, our designers painstakingly drafted a series of designs and layouts for the new UTS Tree Care corporate language. Typography, colour swatches, photo shoot ideas and more were the order of the day during this phase.
When the UTS Tree Care team had reviewed and signed off on our drafts, it was time to get to work on building out the final products!
Ultimately, our work touched upon just about every aspect of marketing. From video production and corporate photography, to web design and copywriting, to email marketing, search engine optimization and pay per click advertising – this campaign kept our entire team engaged and challenged!
Within six weeks of starting with Boundless Marketing's lead generation system, UTS Tree Care was already seeing a 50% increase in inbound leads. After 3 months, that number was more than DOUBLE - and that continues to grow more than a year later.
Boundless Marketing's automated mailout and follow-up system saw a phenomenal upturn in the amount of clicks and replies received from each mailout - which helped turn potentially lost customers into sales on a consistent basis.
Boundless Marketing's automation system, has reduced the amount of administrative and outreach work required from the UTS Tree Care team by well in excess of 15 hours per week - meaning more productivity, and more focus!
Inquiries from customers that would then disappear without a trace for UTS Tree Care saw a huge reduction of 73% within the first 4 months of Boundless Marketing's lead generation system launching for UTS Tree Care.
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